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Artwork can be provided in a number of ways but the most common is to supply a digital graphics file. Digital files are ideal because they allow for more control and flexibility and guarantee the best imprint quality possible. Flexibility is very important because more often than not, your artwork will need to be adjusted in order to print properly on the large variety of products available.
Because artwork can be supplied in a variety of formats, we have grouped our artwork recommendations under three categories: BEST, ACCEPTABLE and NOT ACCEPTABLE.
MAC / PC Applications:
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Freehand MX or earlier with text converted to outlines (or fonts supplied for MAC/PC) |
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Illustrator CS3 or earlier with text converted to outlines (or fonts supplied for MAC/PC) |
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EPS files (vector only) with text converted to outlines |
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Photoshop CS3 or earlier for 4 colour process image-based artwork only (please contact our art department directly to determine ideal resolution) |
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MAC / PC Applications:
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Corel 10.0 or earlier (all text must be converted to outlines) |
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Adobe InDesign CS3 (MAC) with text converted to outlines (or fonts supplied for MAC/PC) |
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PDF format (all text must be converted to outlines) |
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Non-graphic Applications:
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Microsoft Word, Corel WordPerfect and applications like Excel and Powerpoint are not graphic applications and cannot be used to generate artwork. Typically, a user will import a graphic into one of the above applications. It is the imported graphic file that is required and not the application file. |
Bitmaps:
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Web image formats like TIF, PICT, BMP, GIF, JPEG and PNG are designed for the computer screen and not for print. They are generally too low in resolution to be usable. EPS files embedded with low resolution images also fall under this category |
Photocopies and Stationary:
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Providing a fax, photocopy, letterhead or business card will require the recreation of your logo to meet industry graphic standards |
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